Published on November 10th, 2015 | by Andy0
Curl Power: Dove Hair Adds Curly Looks to the Emoji Keyboard
Every year there are a number of updates to iPhone or Androids’ software, but with these updates, neither Apple nor Google have added a curly haired woman Emoji to the official Unicode keyboard. In April, the iOS 8.3 update diversified the keyboard with over 300 new characters that portrayed different skin tones, but before the update, the Emoji keyboard did not represent any one culture in particular.
At first, the basic yellow faced woman Emoji with the traditional straight blonde or brown hair was the only character on the keyboard used to describe every shade of women and every hair texture. However, Emoji’s are supposed to be used in texting as an alternate language to describe feelings or to express yourself. Now, Dove Hair has found a solution for women who rock naturally curly locks on a daily instead of the straight hair-do.
The Dove Love Your Curls Emoji keyboard was released today with 27 different curly hair designs accompanied by a selection of skin tones and hair colors, which equates to 131 various curly haired Emoji’s. An added bonus of seven fun GIF’s appear as an Emoji on the keyboard as well. Even though culry hair is not a character on the official Unicode keyboard, you can download the Dove Love Your Curls Emoji keyboard and add your curly or natural hair personality to any text.
Dove Hair partnered with Snaps to develop an Emoji keyboard to increase brand marketing for the company and to celebrate and increase pride in women whose strands are not the norm – straight.
“Dove Hair is committed to redefining traditional standards of beauty and ensuring women and girls see accurate reflections of themselves in the world around them, including, and especially, in digital and social media – which is why we’re so excited to introduce the Dove Love Your Curls Emoji’s,” said Rob Candelino, VP of Haircare at Unilever. “1 in 3 women in the United States have curly or wavy hair, yet there are zero images of these women today in the increasingly common language of Emoji’s. That felt wrong to us, so we are fixing it and hope by doing so, we will continue inspiring all women to love their curls.”
The keyboard can be downloaded for free through the App Store and Google Play and can be used in all forms of texting – iMessage, Facebook Messenger, SMS/text and WhatsApp.
Let’s make a curly statement and add curls to your daily Emoji use.