Published on March 1st, 2014 | by Andy0
DVF: “Feel like a woman, wear a dress!” 40 Years of the Wrap Dress
Fashion evolves daily, however, there is one staple that has yet to leave the closet and resurface years later – the wrap dress.
It was 1974 when designer Diane von Furstenberg just simply wanted to create a piece that was bold enough for work and sexy enough for play. Henceforth the revolutionary idea of a printed jersey knit dress came to life, and the woman behind the idea was even more extraordinary. Obviously Diane accomplished her goal, because by 1976 she sold over five million wrap dresses. That same year, she graced the cover of numerous major magazines including Newsweek Magazine, which dubbed her “the most marketable woman since Coco Chanel.”
The wrap dress was birthed during an era of change and empowerment, which didn’t exclude women. Women were as striking as men during those times. They were feminist and proud independent women that were in need of something to wear that complimented their power and newfound attitudes. Diane had the cure. Inspired by a simple wrap top and matching skirt worn by ballerinas, she implemented unique prints and bold colors and turned the top and matching skirt into a dress and like so the wrap dress was born.
26 year-old Diane knew what women wanted and needed when it came to clothing. She knew that no two women were crafted the same. She chose prints and jersey knit material to hid things that were not meant for the public eye and shine light on areas that women wanted to express. Like the hips, breasts and legs, and essentially the wrap dress became the must have staple for any independent woman.
This year DVF celebrates 40 years since the first wrap dress was revealed to the world, and in honor of the iconic dress Diane exhibited a collection of wrap dresses entitled DVF 40: Journey of a Dress, Diane von Furstenberg at the Wilshire May Company Building in Los Angeles. The exhibit showcased over 200 vintage wrap dresses, including the first ever wrap dress accompanied by retro pop art photos of Diane taken by noted photographers including her friend Andy Warhol.
What’s your wrap dress story? Check out this video of DVF explaining her wrap dress story.
Also, check out the slide show of 40 of your favorite celebrities wearing their favorite DVF wrap dress.